How to overcome the fear of cold calls

Cold calls are an effective sales tool. But is cold calling easy? Today, many have a fear of cold calls. He can be defeated by following certain rules.

Cold calls to potential customers is an effective method of building up a customer base; modern sales are rarely without it. Moreover, it is one of the most difficult. Calling strangers can cause psychological discomfort and even real fear. This fear can be overcome gradually. Here are a few rules to help you do this:

Call a lot. Rule number 1 to defeat fear is action. Take in quantity, make 50, 100, 200 calls - and you will see that with each new call the fear will melt.

Call regularly. Do not rest on your laurels until the quantity passes into quality. One day of successful calls will go down the drain if the next you decide to relax. Develop the habit of calling systematically, especially at the initial stage.

Be prepared for failure. The worst thing that can be done at that end is to rude or hang up. Admit to yourself that this is not the worst thing that can happen to you and accept it before the call. And remember, negative experience is also experience.

Prepare a call script. Often it is called a script or speech: this is a prescribed algorithm of actions during a call. For starters, typical scripts from the Internet are suitable, and in the course of dialing, it is better to adjust them to a specific situation. This will help you more experienced colleagues.

Watch your posture. One of the components of a successful cold call is a confident and calm voice. The reclining position on the chair during a call does not contribute to this: the voice becomes quiet and illegible. Sit upright, straighten your shoulders. You can even get up from time to time.

Smile People feel emotions. It’s worth a smile as your voice becomes more attractive to others. A pleasant voice disarms a person even when talking on the phone. Check it out!

Cold Calls: How to Overcome Fear and Get Results