How to open a travel company

The tourist services market consists of two players - a tour operator and a travel agency. The first carry out the development of tours and determine their price. Second - these tours sell. For a beginner travel agency, it is necessary to identify the target audience for which it will work and the specification of the tours that it will offer them. At the initial stage of the company’s development, the main thing is to wait out of season and send about 500 tourists to rest. Next year, the number of customers will grow by 3 times.

Instruction manual

1

When choosing a tour operator, take into account his fame, the term of work in the market and the degree of reliability. Typically, the agency’s remuneration varies from 5 to 16 percent and depends on the age of the company and the volume of sales of permits that it can provide. As a rule, a travel company signs contracts with several operators, most of which form tours in key countries in which the travel agency specializes, for example, Egypt and Turkey. The rest are selected so as to provide the agency with work when the main areas are off-season, and to expand the range for their customers.

2

Rent a room in the city center with a private entrance and a convenient parking area. Or open an office in a place of congestion of potential customers, for example, in a residential area. A constant flow of visitors will not appear so quickly, but rental rates are much lower. An area of ​​20 square meters is enough for a start-up agency. Be sure to order a bright sign and place it above the entrance. This will attract potential customers.

3

Indoors redecorate. Buy furniture and equipment (tables, shelving, chairs, fax, printer, computers, photocopy). Decorate the interior with tourist paraphernalia - shells, boats, souvenirs from different countries.

4

For the travel agency to work, you need at least two sales managers. The number of employees depends on the volume of orders. One employee physically will not be able to serve more than a hundred applications per month. Announcements on the search for managers, let's get better on travel sites.

5

The first customers will help to attract the sign, the location of the office, website and advertising. Effective is also considered the submission of ads in free publications. But in the tourism business, word of mouth is the best advertisement. A satisfied client is sure to tell at least 7 to 10 acquaintances about their impressions of the trip. Basically, the travel agency’s advertising budget is spent on the Internet - on advertising on search and travel servers, creating its own website.