How to open your own beauty salon and how much does it cost

In order to survive in the conditions of fierce competition, you need to offer popular services at the right price, attract qualified personnel and create a cozy atmosphere in the cabin. The amount of investment in a “beautiful business” depends on your ambitions and the audience you plan to serve.

You will need

• - Status of an individual entrepreneur;

• - license to provide medical services;

• - professional equipment and furniture;

• - expendable materials;

• - staff;

• - advertising.

Instruction manual

1

Make a detailed business plan for the future salon. Decide which clients you want to see at your place, what services you plan to offer, on which preparations you will work. Do you need expensive devices, how many people can you take in a day? Which room is needed and where will it be located? - The amount you spend on creating a salon depends on the answers to these questions.

2

Correctly calculate the payback period of the cabin. Decide what you can earn. For example, the sale of professional cosmetics can bring additional income. A well-organized enterprise should recoup the cost of equipment and other investments in three to four months.

3

Estimate the cost of the initial investment. For example, 30-50 thousand dollars is enough to open a small salon in Moscow. In the regions, a salon of the same level will be cheaper. A more budgetary option is a small institution with two or three workplaces located in a residential building in a sleeping area. The most expensive is the center of aesthetic medicine, equipped with advanced equipment. The cost of it exceeds 500 thousand dollars at Moscow prices.

4

If you plan to include cosmetic procedures in the list of services, you may need a license to provide medical services. However, a salon that specializes in hairdressing, manicure and makeup does not need licenses.

5

Find a suitable room. Need a room for the work of masters, in which you can build partitions for greater comfort of visitors. Be sure to highlight the rooms for the beautician, massage therapist and pedicure master. Equip a cozy waiting area for customers and a place for the administrator.

6

Purchase equipment and furniture. Each master needs a work chair, a cabinet for cosmetics and accessories, a table equipped with a mirror. Install high-quality climate equipment to make your stay in the cabin as comfortable as possible for customers and employees.

7

Choose the brand of cosmetics with which you will work. Distributors of cosmetic brands operating in your area will offer a list of suitable brands. Give preference to a partner offering uninterrupted supplies and a wide range. A solid salon usually stops at one or two names of a similar price level for each type of service. Try to choose cosmetics that can not be bought in ordinary stores.

8

Hire qualified staff. Master cosmetologists must have a medical diploma. Certificates and certificates of completion of continuing education courses, victories in professional competitions are also desirable. The corresponding diplomas can be hung over the workplace of the master.

9

Do not forget about a well-thought-out advertising campaign. The cost of it depends on the ambitiousness of the project. If you own a small salon, designed for an average audience living in neighboring houses, bet on reasonable prices, the most popular services and a cozy atmosphere of a ladies' club.

10

Distribute leaflets, distribute bonus cards and come up with programs designed to increase loyalty. To advertise an exclusive salon you will need: expensive magazines, sponsorship in status events and address letters to future customers. When advertising an inexpensive salon designed for the mass consumer, post ads, announce big discounts and pay for television spots.