How to open a specialized store

The idea to open a specialized store in which a limited range of goods will be sold is good because, as a rule, spacious premises are not required for its implementation. This means that the rental price will not be very large. At the same time, narrow specialization does not imply narrow choices. Let it be a product of the same name, but it can be represented more widely than in a regular store.

Instruction manual

1

Choose the direction you want to do. Carry out a marketing research, decide on the place where the store will be located. The possibilities here are very diverse - from elite alcohol, perfumes, natural cosmetics and curtains to tea-coffee and fruit and vegetables.

2

Register an enterprise. In most cases, it will be enough for you to formalize yourself as a private entrepreneur without the formation of a legal entity. In the event that the store will sell products, you will need to apply for permission from the SES, as well as the fire safety service, the state trade inspection. Conclude a contract for the maintenance of cash registers, other commercial equipment that will be installed in the store. All this can take up to 2-3 months.

3

Rent or buy a room that, by its location, can provide you with the necessary customer demand. Note that it should have utility rooms, a warehouse, a bathroom. Make the store’s premises pleasant for customers, think about its design taking into account the specifics of the product. There are no trifles here, and in small rooms it will be easy to provide comfort.

4

Organize the delivery of goods. Do not spray on cooperation with a large number of suppliers. The narrow specialization of the store is good in that it can be limited to two or three reliable suppliers of quality goods. You can collaborate with a large number of suppliers for some time, but after a while stop at those you are sure of.

5

Form the assortment according to the preferences of customers. Track the goods that are in the greatest demand, ensure their constant availability on sale. At the same time, in a specialized store it makes sense to arrange presentations of new types of goods and introduce their customers to them. It is not necessary to occupy shelves and space of the store with extraneous goods, it should have its own “face”.

6

Friendly and qualified staff can have a significant impact on revenue in a specialty store. Recruit those who love and want to work, conduct training. Sellers should thoroughly know all the goods and be able to present the entire range to the buyer, talk about the qualities and differences of each item presented.