How to open a real estate agency

Real estate business is considered highly profitable and stable. Real estate agencies are often opened by former employees of real estate companies and independent agents. This is because this type of business requires experience, the necessary information and connections in a real estate environment.

Instruction manual

1

First you need to determine which market segment your agency will work with: primary or secondary, residential or commercial, urban or suburban real estate. You will need a solid base of relevant objects, contacts in structures with which interaction occurs at different stages of real estate transactions, information about competitors.

2

Your profit will largely depend on the right staff. The main positions of a real estate agency are managers who conduct transactions in the office, taking into account legal nuances, and agents who interact directly with clients, who know the market well and have the necessary contacts. Often, the role of the latter is played by independent realtors working freelance and having their own client base. In addition, you need to hire an accountant, lawyer, pr-manager, site administrator.

3

Choose an office space within walking distance from the main stops of urban passenger transport and in the area of ​​greatest traffic, preferably in the city center. This is not only the place of work of the agency’s employees, but also the point of reception and communication with clients, who will not least begin to evaluate the level of the agency by the presentable appearance of the office. Therefore, take care of a cozy and functional interior, as well as the acquisition of a noticeable sign and an attractive facade.

4

A side source of income for a real estate agency may be the provision of additional services, for example, legal advice, assistance in collecting documents for obtaining a mortgage, in the privatization of housing and the coordination of redevelopment. In addition, users of these services can later become clients of your main area of ​​activity.

5

To promote a real estate agency, order the creation of a site and fill it with information that gives an idea of ​​the direction of your activity, experience gained, a list of services, as well as available real estate for sale. In addition, it is effective to place advertisements in specialized print media.