How to open a lingerie store

To open a recognizable lingerie store, it is necessary to make clear to others your intentions. Create a good, understandable and memorable image. Come up with an interesting name and corresponding sign.

You will need

• - Leased premises;

• - clothing supplier;

• - personal bank account;

• - notarized documents;

• - cash machine.

Instruction manual

1

Define your goal. It is unlikely that you want to immediately create a large chain of stores. It will be enough to start from a small point in the city shopping center. It is such a space that can be used as efficiently as possible. You should not rent large areas in the central part of the city at once. Such costs will become unjustified and lead to losses. First, evaluate the market potential, calculate and draw up a business plan.

2

Select a product supplier. Try to listen to the opinions of experts, exchange any necessary information with them. You will be surely told that it is best to conclude a contract with suppliers with exclusive distribution for the long term. Before placing an order within the budget, ask about the opinion of brand managers who are responsible for the required number of brands and store managers who fully possess information about the wishes of customers and the demand for goods.

3

Hire staff. It is important that each employee be a pleasant and disposable person. The employee should not be allowed to be overly persistent. Tact with understanding the client’s problem and helping to overcome it is very important. The consultant must be well-versed in the goods.

4

Take care of the sufficient availability of goods. Novice businessmen should purchase about 3-5 different brands of goods. Later this amount can be increased. After all, underwear can be not only bras and underpants, for example, but also combinations of nightgowns, swimwear, stockings and tights.

5

Try to calculate your orders correctly to make them even more efficient. At the end of the season, conduct sales at discount prices. Sales are well reported via radio and TV ads.

How to open a lingerie store