How to open a clothing store

According to experts, the clothing retail market is practically “rubber” - with a huge number of players already involved in it, more and more new stores appear in every major city. Everyone who still has a medium-sized starting capital and a taste for fashionable things can still try his luck in this area.

You will need

• -room with an area of ​​about 50 square meters;

• -base of clothing suppliers;

• -elements for the design of the store, made in the corporate style;

• -Set of commercial equipment;

• - a team of sales consultants and an incoming accountant.

Instruction manual

1

Decide to begin with, your store will be located on the street or in a large shopping center. The second option for a novice entrepreneur seems much more acceptable - you need to conclude an agreement only with the administration, and you will not have to deal with any checking authorities. The cost of renting in a shopping center will also seem more affordable than the cost of renting a room in any place of high traffic "outside".

2

Make a base of clothing suppliers in advance if you are well oriented in this market. You need to start ordering goods as early as possible, ideally - six months before the store opens. If in the world of fashionable clothes you still do not feel like a fish in water, it is better to take franchising as the basis of your work and trade under one of the existing brands, following all the instructions and recommendations of its owner.

3

Develop an original store design, if you still decide to work exclusively on your own - order a sign made in the corporate style. For someone who decided to work on the franchise system, these problems will most likely not exist at all - you just need to follow the long-developed corporate identity and design of the network with which you entered into an agreement. The situation is exactly the same with commercial equipment - racks, mannequins, mirrors, barcode scanners, anti-theft frames, you will either have to purchase on your own or get a ready-made kit from a franchisor company.

4

Select sales consultants for work in your clothing store by posting job advertisements. Pay great attention to the selection of personnel, develop a motivation system so that sellers themselves are interested in quality customer service, be sure to check them for politeness, tact, honesty. Having gathered a team of service personnel and having agreed on cooperation also with an incoming accountant, you can safely start work.

Useful advice

Do not be afraid of the proximity of stores competing with you - in the case of retail clothing, this circumstance will not only not harm your business, but even vice versa, it can affect your business very favorably.

How to open a clothing store