How to open a baby food store

Baby food refers to the category of goods for which demand is relatively stable regardless of external factors. The variety of brands allows you to create a good assortment, and constant new products - to satisfy the needs of customers with high quality.

You will need

• - money;

• - premises;

• - certification;

• - market research.

Instruction manual

1

Carry out a marketing research. The baby food market is quite saturated today, while consumer preferences depend on many individual factors. In the study, pay special attention to price analysis, since most baby food buyers are young families that are sensitive to price fluctuations.

2

After registering your company, decide on a place. It is advisable that there are no large pharmacies, children's stores and supermarkets nearby, since there will definitely be a baby food department in these places. It is advisable to open a department in a store where any other products are presented, or a separate store. If space permits, make shelves with open access. Buyers prefer to study the label before buying and carefully consider the product.

3

For the sale of baby food, a permit of the sanitary-epidemiological service is mandatory. Contact this organization in advance, as receiving a document may take some time. In addition, take care of having all the necessary certificates for the product itself.

4

Find reliable suppliers who will uninterruptedly supply you with the necessary consignments. After the start of trading, constantly analyze demand, identify the most popular products. Ask your provider to keep you updated on what's new in baby food. This market is developing dynamically, and you must offer customers the most advanced products on time.

5

The opening of an online store (separately or in parallel with a retail outlet) will be very promising for the baby food market. Not all young mothers can afford to go to the store for groceries for their baby. Therefore, prompt home delivery will attract many buyers.

note

Carefully monitor the shelf life, storage conditions and quality of the baby food sold. Monitor the absence of fakes. Even a single case of poisoning can jeopardize your entire business.

Useful advice

Add other baby necessities to your store’s assortment. They can make up to 20% of the turnover and will attract more buyers.