How to open an online store

Creating an online store is suitable not only for established businessmen, but also for beginning entrepreneurs. Such a trading platform allows not only to attract a flow of new customers, but is also advisable from the point of view of economy. The owner does not need to pay for the work of a large staff, there is no need to rent or buy premises, and the business itself will work for you around the clock.

Instruction manual

1

Take care of the technical side of the issue. You can buy a ready-made online store or create one yourself. If you do not have sufficient knowledge to build a site from scratch, use the help of special designers, of which there are more than enough on the network. In addition, make sure that your business is legal and register at least an IP.

2

Pay for hosting and register the domain name of your store. The choice of a hosting company should be taken very carefully, because the stability of your enterprise depends on this in many respects. Choosing a domain name, try to find an option that characterizes your business. By the way, there are special exchanges on the Internet where people of various professions are ready to offer you a lot of interesting options for a small fee.

3

Create a storefront for your store. For the reason that the buyer cannot inspect the product live, you must provide the most detailed information for each item. Photograph products from all sides, always close-ups, describe its main characteristics, enter the name, manufacturer and weight (to calculate the cost of delivery). Try to describe your product as interesting as possible so that you would like to buy it.

4

Solve the issue with payment. Perhaps customers will pay for the goods in cash upon delivery (cash on delivery, courier service). If you want to work on a prepaid system, connect payment aggregators to your website that will allow you to pay for your goods with a plastic card, cashless payment or a paid SMS message. In addition, it is not necessary to disregard electronic systems such as WebMoney and Yandex.Money, since they are very popular among Internet users.

5

Pick the minimum staff to service the online store. You will need:

- An administrator who will work with clients;

- a system administrator controlling the stable operation of the site;

- a warehouse employee who forms orders and updates the storefront;

- delivery driver;

- an accountant, leading financial and tax reporting of your business;

At first, you can perform all these functions yourself, until the customer base grows. Bookkeeping can be entrusted to a special company, the payment of services of which is significantly cheaper than the salary of an employee.

6

Attract and retain customers. Seo optimization will help you with this. It is better to find an inexpensive specialist who can promote your business on the network and maintain it in the positions achieved. To ensure that customers return to you, arrange the most convenient conditions for them: the possibility of free delivery, online consultation and client mailings.