How to open an online bedding store

Bed linen is a great gift. Yes, and for personal use it is bought quite often. In addition, the design and color of the kits can be evaluated visually. All this makes home textiles an excellent product for an online store. Virtual sales will allow you to save on rental and salaries of sellers and significantly expand the range of goods.

Instruction manual

1

Explore future competitors' offers. Browse all the windows of virtual stores. Try to place an order and appreciate the usability of the site. You can avoid the mistakes of others and take advantage of interesting ideas. Write down the results of the analysis in a notebook - they will be useful to you.

2

Form an assortment. The more varied the choice, the more customers you can attract. Expand the price range of the product - offer both inexpensive cotton sets and exquisite linen made of silk satin. Be sure to present a gift assortment - this will significantly increase sales. The catalog can include blankets, pillows, mattresses, orthopedic products, bathrobes, towels and other textiles.

3

Search for suppliers. This item can make adjustments to the assortment that you have planned. Agree with several partners to be able to quickly replace the goods. Please note that not all manufacturers and wholesalers are configured to contact online stores. You may have to redeem popular positions in advance, otherwise you cannot guarantee the assortment stability.

4

Create a catchy name for your store. If you plan to sell a narrow assortment, for example, inexpensive underwear of local manufacturers, children's textiles or expensive gift sets, reflect this in his name. A site targeting a wide product range will require a more neutral name. Try to associate it with the bed, and not with the underwear.

5

Start creating a website. You can use a ready-made template, or order an original design in a web studio. Do not get involved in flash animation - it will slow down the loading of the site. The simpler and more understandable your store will be, the more convenient it is for customers. Test the starter model - show it to friends and acquaintances. Make corrections based on criticisms.

6

Set adequate prices. Consider the delivery procedure and the possibility of returning the goods. Offer the widest possible range of payments. The client needs to be given the opportunity to pay through banks, payment terminals, using plastic cards, e-wallets, cash on delivery or cash upon receipt.

7

Think advertising. Share links with partners, post banners on popular sites and forums. Print a batch of leaflets and scatter them in the mailboxes. Consider a system of seasonal discounts, sales, and other events that attract customers. Encourage regular customers with small gifts - for example, attach a small set of towels or napkins to an expensive set of linen.