How to organize a promotion

Promotion is a great marketing tool. It allows you to introduce the end user with a new product, as well as talk about the attractive properties of a long-known product. This type of advertising is quite cheap compared to commercials on television or radio and, at the same time, brings tangible benefits to popularize the brand.

Instruction manual

1

Make a promotion plan. Fill in the search for the venue of the event, the selection of promoters, the production of pos-materials and souvenir products, the production of additional advertising product samples. Provide a detailed estimate for the plan.

2

Identify your target audience before organizing a promotion. To do this, conduct focus groups, gathering representatives of different consumer layers. Find out what exactly attracts them to the product, and what useful properties they did not know. To do this, prepare questionnaires with all your questions and provide the respondents with product samples.

3

Having found out information attractive to the consumer, focus the future promotion on it. Use it in the manufacture of pos - materials. Also add words and slogans that attract attention: "The most delicious, " "New, " "First, " "Super Discount, " etc.

4

Make bright stands and uniforms for promoters. All pos-materials must have a logo and product slogan. The brighter they are, the more consumers will attract attention.

5

When organizing a promotion of edible goods, take care of an adequate supply of products. Free samples diverge very quickly. Also stock up on inexpensive souvenir products - pens, caps, key chains, etc.

6

Choose a location for the promotion. It is best to look for places of large crowds - the main squares of the city, hypermarkets, etc. You can get permission to organize the event in public places in the county of interest. Or arrange with the management of the desired store. Sometimes renting space is only possible for money, do not forget to include this expense in the estimate.

7

Pick up promoters and give them product information. Design the text that they will pronounce during the promotion. Have a rehearsal. Choose active employees with competent speech who are able to profitably present the goods.

8

Bring all the necessary equipment in advance to the venue of the promotion. Discuss with the promoters the start and end dates of the event. Supervise the meeting in person or appoint responsible managers.