How to organize a night club

The success of the club business is provided by the original concept of the institution, the attracted target audience, popular music and the location of the club. Significant investments are needed to open a club, therefore, when planning such a business project, really appreciate your strengths and financial capabilities. In addition, it should be borne in mind that the profitability of club institutions does not depend on the volume of investments, therefore, when organizing a club, follow certain rules.

You will need

• - business plan;

• - premises;

• - a package of permits;

• - advertising.

Instruction manual

1

Start developing a business project for organizing a nightclub by choosing the right premises. Analyze the composition of prospective customers. A trendy youth club should be located in the city center, and on the outskirts there are usually more democratic establishments, visitors to which are residents of the area. In any case, choose a place that would be convenient to get to by public transport and metro.

2

Among the selected premises, exclude the first floors of residential buildings. It is better to choose a separate non-residential premises, ideally away from the sleeping area.

3

The room for organizing a nightclub should be a large area for the location of the ballroom and have high ceilings for hanging light and sound equipment. Take a look at the buildings of the former houses of culture, the workshops of idle factories, inactive cinema halls, if any, remained in your region.

4

Before carrying out construction and finishing works, make a competent project with a certain conceptual idea. Choose the theme of the club depending on the audience and musical accompaniment and arrange it "on the topic." Clubs can be oriented towards jazz music, Latin American, youth pop culture, elite audiences, "golden" youth, etc. To develop a concept, it is better to conclude an agreement with professionals: art managers, promoters.

5

To open a night club, prepare a package of permits. At the initial stage, this is an agreed project for the construction or re-equipment of a room for a night club, which is approved by the chief architect and government authorities of the city. After completion of construction - an act of the State Commission on the acceptance and commissioning of the club building. After the sanitary and epidemiological conclusions, permission is issued by Rospotrebnadzor to place a nightclub on a specific area.

6

Organize an advertising campaign of your institution. Depending on the audience, you can conduct it in institutes, places of "gathering" of youth, advertise on a local radio station, order banners and a shining advertising sign.