How to organize a photo studio

The photo studio makes profit from three main activities: professional photography (for catalogs, booklets, portfolios and other promotional products), from renting equipment and premises for rent, from reportage photography. Today, strong competition in this market has not yet been observed; we can say that entry into the segment is free.

Instruction manual

1

It is better to arrange a photo studio in areas adjacent to the center, with a convenient parking area. The studio room should be at least 60 square meters in area, of which 10-15 square meters will be occupied by the dressing room and the administrator's workplace, and 50 square meters by the studio itself. Pay special attention to the height of the room, it should be at least 3.5 meters, so a simple apartment will not work. Take care of arranging a photo studio. Install equipment and make repairs. The walls, ceiling and floor in a studio are usually made plain - white, black or gray. The choice of shade depends on the preferences of the photographer. White walls will create a glitter effect when shooting jewelry. Black color will not give unwanted glare. And gray will allow you to avoid changes in color temperature, will make it possible to remove objects with a high reflection coefficient. As a floor covering, linoleum is usually used. The windows are draped with fabric, since some of the photographs require long exposures.

2

It is very important to choose the right camera for a full-time photographer. The expert believes that spending money on top models is optional. In terms of quality and price, the Canon EOS 40D Body or Nikon D80 Vody is considered optimal. Professional cameras have a larger shutter life, are much faster, and thanks to the wide-format matrix, they are capable of taking photos that can be printed in large format. Both companies - both Nikon and Canon offer the same equipment in price and quality, but Canon is represented by a wider range of accessories and lenses. In addition to cameras, you will need lighting equipment and accessories (soft boxes, cellular nozzle, curtains, flash meter). Also get several backgrounds: white, black and two color.

3

Photo studio requires a photographer and administrator. Photographers should be searched on the websites where they communicate. It is necessary to evaluate a candidate by his port folio. You also need to agree with a makeup artist who can work for you piece by piece.

4

Get a template site and lay out examples of work, coordinates and cost of services on it. To attract customers, negotiate with photo clubs to provide discounts to their members. The first corporate customers can be found through advertising agencies. Not all advertising companies have their own studio, and therefore give photo assignments to other companies. Your participation in professional exhibitions will positively affect your image. Also, photo studio services can be well promoted through the sale of gift certificates, which will attract private customers. Distribute booklets and business cards at malls selling professional equipment.