How to describe your target audience

Without a doubt, we can say that the target audience is a key figure in any business, those for whom the whole business is, in fact, organized. Simply put, these are buyers of your products or services.

Instruction manual

1

The old approach to business suggested blindly creating a product and then looking for customers for it. No wonder that now few people use it. The new "marketing" approach offers first a good study of the target audience, its lifestyle, tasks, desires and needs, and then create the product for which there is certainly a buyer. Create a product that will meet not only the necessary consumer requirements, but also advertise it in such a way that it is interesting and understandable to the target audience.

2

The key to a successful business is now complete and reliable knowledge of your target audience. Learn as much as you can about your customers, at least answer a certain minimum of questions. First, find out the gender of your target audience.

3

The fact is that perceptions and values ​​are different for men and women. Men will pay more attention to rational arguments that encourage them to buy, while women are more interested in the emotional component of a product or service. For men, such parameters as status, prestige, brand popularity, usability, warranty service and additional services are important. Safety and simplicity, the availability of discounts and bonuses are important for a woman.

4

Secondly, pay attention to the age segment of your target audience. The older your customers, the more solvent they are, but the more demanding they will be for the product.

5

The conservatism of the older generation will push them to buy goods that they will use for a long time (up to 5-6 years). Young people are already accustomed to rapid technological progress and loves to try everything new. As a rule, the time for using a new product is quite limited and ranges from six months to two years, depending on the complexity and manufacturability of the goods.

6

Conduct surveys and pay attention to such parameters as income (low, medium, high and other variations), level of education, family composition, preferred media (press, radio, television, Internet), hobbies and hobbies, time spent on work and on the go.

7

Next, gather a focus group - 10-15 people who meet your parameters, and invite them to be the first to test new products and describe their impressions. Thus, you can correct errors in time and minimize losses when bringing a product or service to a large market.