How to draw up store signs
Video: Channel Signs | How It's Made 2024, July
Shop signs are kind of business cards, designed to inform passers-by about your trading establishment. According to recent studies by advertising professionals, the profitability and success of a business is more than 50% dependent on external means of attracting customers.
Instruction manual
1
Determine which sign is best for your store - light or non-light. Illuminated signs are good because they allow potential customers to see them at any time of the day. For this purpose, internal illumination (fluorescent, neon lamps, LEDs) and external illumination by lamps or spotlights (economy lamps, metal halide or halogen) are used.
2
Choose what you want to use in the design of the store sign: light boxes or three-dimensional light letters. Light boxes - a prefabricated structure having a flat surface with lamps underneath. The surface material can be made of special light-scattering plastic or banner fabric. Light boxes can be of various geometric shapes, bilateral or single-sided. They are reasonably affordable, and are therefore widely distributed as an effective means of outdoor advertising.
3
Use volumetric light letters in the design of the sign, they create a rather attractive visual effect. Such a sign can be located both on the wall and on the roof of the store. The facade of light letters is made of special light-scattering plastic. Neon or fluorescent lamps are used to highlight letters. Their disadvantage is that bulbs can often burn out (due to poor quality, bad weather conditions, etc.), which distorts the name of the store and spoils the overall impression. In the event that the tightness of the structures is not high enough, they will quickly become clogged with dust and dirt.
4
If you opted for non-illuminated signs with no internal lighting, use ordinary flat banners or banners, wall panels (firewalls) - large signs that are placed on the walls of buildings. When making banner signs, order two-pass printing, it significantly increases the contrast of the image.
