How to make a menu for a cafe

For the restaurant’s menu to work for the sale of the establishment, it must be designed in accordance with the concept. In other words, the design of the menu should not come into dissonance with the general interior, staff uniforms, service style, kitchen and, of course, the name of the cafe. All these attributes form a brand that is interesting or not interesting to a potential target group.

You will need

• - assortment of dishes;

• - menu folder;

• - internal pages.

Instruction manual

1

Design the menu in accordance with the general business plan of the institution. Do not make too many positions, such "Talmuds" have long lost their relevance. For democratic cafes, you can recommend up to 10 items in each section, for premium ones - up to 5-6. Consider what you call the dishes. In many respects, the sales ability of la carte depends on the verbal description of the offers. Often you can find bright ornate and overly overloaded names of dishes. This is the wrong approach. It will not bring benefits, as the game names that were popular about 5-7 years ago will no longer bring. Try to give a brief description of the composition and cooking technology (for example, "Dorado fillet with sweet paprika, baked in parchment").

2

Decide whether to use the legend of the cafe, the chef’s brief statements on a particular dish, or give recommendations on the combination of dishes with wines and strong alcoholic drinks in the menu design. Also consider how many pages you are ready to set aside for special offers (dish of the day, business lunch, offers from the chef, etc., which usually precede the main information array).

3

Make a decision regarding the folder in which you will serve the menu to the guests, as well as about the method of replacing sheets. Such a need quite often arises from interruptions in the supply of products. Heavy massive respectable menu folders are suitable for pathos with an average check significantly higher than average. Simple plastic “pocket folders” do not look good even in inexpensive roadside cafes. The golden mean is stylish folders made of good cardboard with signature prints on the cover. Internal sheets can be inserted into special slots (or make traditional firmware). Remember that no matter what la carte folder you choose, the folder for the account should be suitable for it.

4

Order a performance in a professional design studio. There you will be presented with a choice of several fonts, which will be typed in common text. It is important to choose not only the font itself, but also the way of drawing, color, size. If your cafe has twilight, a small font will make it difficult to perceive the information, therefore, sales will be lower.

how to create a menu in a cafe