How to make a jewelry store

Jewelry trade is a profitable and promising business. The pace of sales depends not only on the variety of assortment, but also on the design of the store. A major role in this is played by lighting, decoration, surroundings and the general atmosphere.

You will need

• - shelving for products;

• - various coasters;

• - items for the design of thematic shelves;

• - advertising banner.

Instruction manual

1

When designing a jewelry store, focus on the features of your particular room. Divide it conditionally into functional zones and select the appropriate design for each of them.

2

When choosing a wallpaper, note that the wall covering should be only a background. If you buy bright and spectacular wallpapers, they will distract buyers from the goods. Therefore, it is better to choose a plain coating for the walls on which you can place shelves with products or hang large long necklaces directly on them …

3

If you gravitate to various decorative elements, then you can arrange them along the edges of the walls. And near the checkout counter, hang a large banner with the image of your products and happy customers. Remember that the purchase must be accompanied by positive emotions, so think carefully about the design of the cash register and the surrounding space.

4

To secure record sales, make it your rule to combine beauty and convenience. Refined design is, of course, important, but comfort and simplicity are integral components of success.

5

The buyer who came to you for the first time should easily find the product he is interested in. To do this, place the jewelry in a specific order. If the assortment is dominated by rings, earrings and bracelets that are not interconnected, then place them separately from each other.

6

If you have a large number of jewelry sets, it is better to place them side by side. Separate all available sets by style and arrange racks in accordance with this criterion. Next to marine-themed decorations, casually drop a few shells, small pebbles. Lay a blue satin imitating sea waves on a shelf. And then, by analogy, fill out the remaining thematic product groups.

7

Next to each such rack, install a mirror in the appropriate frame so that customers can conveniently try on their favorite jewelry.

Useful advice

In a bijouterie store, make bright lights. Metals and stones should shine and overflow, otherwise the level of sales may decrease significantly.