How to equip a children's store

Today, the market for children's products is experiencing a real boom. The competition in this area is quite large, however, each seller is able to attract potential buyers due to the competent and thought-out equipment of his store.

You will need

• - money;

• - shop equipment;

• - cooler;

• - TV;

• - mannequins.

Instruction manual

1

Whatever space you have, divide the store into zones. If you offer products for different age groups, make several mini-departments. Each of them will require a different trading equipment. For example, knitwear for babies looks much better on brackets and hangers, and children's evening dresses on mannequins.

2

Choose trading equipment so that it is convenient to use, first of all, for parents. For example, the lower shelves of shelves are ineffective, because the goods have to bend down. Refuse them altogether, or place goods on them that only the child himself may be interested in (balls, toys, wheelchairs). If space permits, place the product on brackets, as things folded on shelves require additional effort and time to deploy and examine them.

3

Do not overload the store’s design with vibrant colors and catchy accessories. Decor should not distract the attention of the buyer from the goods. Give preference to pastel colors and minimalism in decoration.

4

Think about what the kids at your store will be doing. As a rule, the choice of most goods is carried out by parents. Make a children's mini-corner, put a cooler with water, a vase of sweets, hang a TV with cartoons on the wall. Such things will make your little shoppers enjoy and tireless at your store, and, accordingly, will allow parents to stay with you much longer.

5

Even if you only sell clothes or furniture, be sure to enter the assortment of toys. Place small baskets directly on the floor, or special stands in the checkout area. Toys, trinkets, stationery: such products of impulse demand will often become an addition to the main purchase.

note

Make sure that the store is free of sharp corners, fragile structures, too slippery floors. All this can cause injury to small buyers.

Useful advice

If you sell clothes for children from three years of age and older, be sure to equip a fitting room. Many children at this age love to try on things and choose something to their liking.