How to name a travel company
Video: Catchy Travel Agency Names 2024, July
A wise proverb says: "As you call a ship, it will sail." The liquid name in itself guarantees a certain percentage of the success of the entire enterprise, since it can attract attention, cause pleasant associations and make you take advantage of the offer.
Instruction manual
1
Choose a concise name. Simple short words will be easier to remember by buyers of your services. In addition, the name of the site for the company, based on a short name, is easier to dictate. So, potential tourists will visit it more often.
2
Imagine your target audience and make the name consistent with their priorities and interests. If the services provided by your company are aimed at high-income tourists, emphasize elite, prestige and status in the name. If you want to attract the attention of low-income customers, focus on profitability in the title.
3
Make a list of competitors and analyze the names of their firms. Understand the secrets of these names and what effect they produce. This will inspire you to creative mini-discoveries and present some new ideas.
4
Avoid the standards. Think of a catchy word so that your travel company’s name doesn’t merge with the general stream of names containing the word “tour”.
5
Make a name in two parts. The first should carry information about the nature of your activity. For example, the Bureau of Exotic Tours or the Extreme Travel Agency. In the second part, reflect the specifics of your company. This part should be bright, unique and indicate the direction in which you are working.
6
Write a list of associations that your company name should trigger. Then find the dictionaries of the languages of the Slavic group and translate the list into Czech, Ukrainian, Polish, Bulgarian, Slovak. The translation will be intuitive, and the sound of some words can be very beneficial.
7
After choosing some of the most successful, in your opinion, names, conduct a small sociological survey. Find out the associations of people around you that arise with each of the names. Write down their answers and discard those names that carry a negative message.
