How to name an LLP
Video: How to Name Your Company or LLP? - Check Availability of Your Company Name 2024, July
One of the first stages of creating a new limited liability partnership (LLP) is naming - selecting the name of a new company. This is not an easy task and there are firms and specialists for whom this has become a profession. For several tens of thousands of rubles, you can get several options for such names. However, you can try to get the answer to the question of how to name an LLP yourself.
Instruction manual
1
Choose a name that evokes neutral or only positive emotions. It can be focused on the target audience with which you are going to work. For example, when you organize an Internet cafe or a club, the name may well use commonly used network terms and even famous memes.
2
The simplest but not the most successful solution is to name the company by your last name or the name of your next of kin. This will be a serious obstacle if you ever want to sell your business. In addition, some clients or customers may be subconsciously scared away by the proper name in the name of your company if it has a negative association associated with personal relationships. Try to beat the first syllables of the first or last name, several names. Sound combinations can be neutral for the prying ear, but expensive and meaningful to you. But companies specializing in the sale of goods for children may well use diminutive names in their names.
3
Not bad, and always positively perceived by buyers and consumers, the name that reflects and is associated with the type of activity of your company. But it is better that it be short and consist of a maximum of two or three words. It is better to name the company that sells or produces sports equipment, medical enterprises and pharmacies so that the name immediately makes it clear that they are related to sports or health care.
4
Conduct an analysis of the names that competing enterprises have. Please note that the name of the LLP you choose must be original and better if it is brief and memorable. Check the selected name for perception by interviewing several dozen people. Consider the wishes of potential customers. Stay on the one that will appeal to more respondents.
