How to name your restaurant
Video: How to Pick a Restaurant Name | Restaurant Business 2024, July
The good name of the restaurant in itself excites appetite. There are more and more restaurants, and choosing a good name is becoming more difficult. There are several simple rules for developing names - naming, which can help in this.
Instruction manual
1
Distinctive features of successful names of any companies, shops, restaurants and other things are, firstly, their originality, secondly, easy to remember, thirdly, the essence of this business is reflected in the name and, fourthly, positive name associations. Consider these features in more detail on the example of the name for the restaurant.
2
In fact, any name can be original - depending on what kind of restaurant you have and what its customers are. For young and prosperous people, the name of the Vanilla restaurant may seem quite original. Restaurant "Pokrovsky Gate" will attract the attention of older customers. The name of the wineglass "Second Wind" seems completely original, and not only to its frequent visitors. The memorability of the name lies in the fact that it can not be confused with similar ones, and that it should not be too long, complicated, verbose.
3
Well, if the name of the restaurant reflects its cuisine. If your restaurant, for example, specializes only in Italian cuisine, then this should somehow be reflected in the name. It can be argued that there are many Italian restaurants in Moscow, and that almost all of their names are Italian or similar to Italian words, as well as concepts that cause associations with Italy. However, these names immediately give the client information that the Italian restaurant is in front of him, i.e., reveal his essence, which matters. Thus, appreciating Italian cuisine (and its fans in Moscow are many) will not pass by such a restaurant.
4
The restaurant is delicious food, good company, friendly service, beautiful atmosphere … In some restaurants it is still good music or a small library. The client goes to the restaurant primarily for one of the above. A good restaurant name should be associated with such things.
5
The algorithm for developing a restaurant name is approximately the same as for any other type of business. First, the target audience is examined - those whom you expect to see as your customers. Obviously, young people with average incomes will like a completely different name than more mature and wealthy ones. Then your competitors are examined - their names, their success. At first it’s worth picking up at least 10 variants of the name and then, by way of exception, come to any one variant. You can ask your friends to help - they will sort of test your options.
