What to call a hardware store

Few so often bear faceless, obscure names like construction enterprises and shops. And this is completely in vain: the construction industry also needs customers, like everyone else. A good name is an element of marketing a product or company. In order to choose it, you need to keep in mind the tastes and needs of your target audience and the hallmarks of what you are promoting.

Instruction manual

1

Construction stores may have different sizes and assortments. The name of such a store depends on them. The name of the huge construction shopping center, where you can buy everything, should be different from a small district store, where they go mostly for little things. Decide which store you will have and what exactly you want to sell.

2

Think about your target audience. This is the name of the people who are likely to become your customers. One of the most important signs of highlighting a particular target audience is material. Those who build a cottage and those who make modest repairs in the apartment have completely different requests and tastes. Accordingly, the name should attract those people on whom you count.

3

Think about the names that could catch the attention of your target audience. Write down all the words that come to your head. Surely some of them will disappear due to dissonance. From the rest, select the most striking, catchy names. Try to imagine how they might look on the signboard of your hardware store, on the logo, in Russian or Latin letters. Choose the best and make a list of them.

4

Type each of the selected names in the search engines. It is important to find out if any construction company with a similar name already exists. Names that already exist (even in another city) should not be used.

5

Show selected names to representatives of your target audience. It can be relatives or acquaintances. Analyze which names they like more and which ones less and find out why. All this information will come in handy when making a final decision or, possibly, returning to the search for new options.