What to call a beauty salon

Video: How to Choose the Perfect Beauty Salon Name 2024, July

Beauty experts believe that a good salon should, firstly, meet all sanitary standards, secondly, please with a wide range of services, thirdly, masters should be good psychologists and have a client to themselves. But the name of the beauty salon is no less important than a stylist with a delicate artistic taste.

You will need

- A telephone directory to find out what beauty salons are in your village
- Collections of myths and legends
- Dictionary of foreign words
- Pens and brainstorming paper

Instruction manual

Great myths.

It is desirable that the name of the heroine of a myth, legend or real historical era is public. Cleopatra, Aphrodite, Athena are the most typical examples. But you can open collections on the myths of Greece, Egypt, India (especially if Ayurvedic cosmetics are used in the salon, and Indian motifs are chosen in the interior design) and look for a positive heroine. Her name should be quite harmonious and short. But context must be considered. If the heroine was soft, feminine, beautiful, then her name will sound. Calling a beauty salon Medea, Lamia or Hekate is not very appropriate.

Foreign words.

The most common languages are French or Italian. The names, by virtue of their melody, fit well by ear. This is a fairly common technique, when there are no other options, and the target audience of the salon is quite wide; implies the middle class, and wealthy, and young, and ladies of elegant age. A good name consists of one word, or does not break up intonationally. But here it is important not to sort out with pathos. If the beauty salon is located in a region with a characteristic local dialect, then “La belle dame” will sound like “Lyabeldam”, and “toujours” will turn into a “jacket”.

The world of haute couture.

In this semantic basket you can put such words as "fashion", "trendy", "style". Or in Russian: "glamor", "socialite", "high style". Raising the bar, the owner of the salon sometimes risks his reputation. Indeed, in a salon with such a pretentious name as Dolce SPA, there can be no peeled linoleum.

Discreet and neat.

This includes female names (Alyonushka, Anastasia, Helen, Nancy), and the names of flowers (orchid, rose, lily), and definitions of beautiful women (beauty, cutie, enchantress). Often, salons are also called more abstract names: "Visit", "Magic". Frequent and neutral phrases are "Magic of Beauty", "First Lady", "Beautiful People". These are typical names for typical salons whose owners belong to the world of small and medium-sized businesses. They sound appropriate, run-in at the hearing of the target group and do not cause rejection. From the same category are the long names "Beauty Studio from..", "Laboratory of Grace from …" and so on.

Originality

If a beauty salon is not only three manicure rooms, a hairdressing salon and a solarium, but also a certain attraction interesting for clients, then you should think about a catchy and even hooligan name that focuses on the original service. Let's say the emphasis in the salon is on pedicure services. There are modern devices, medical cosmetics, you can do pedicures with the help of fish. It is entirely possible to take a chance, call the salon “Legs” and make a motto in the spirit: “We know everything about your legs”? In this case, an influx of seasonal customers is ensured. After all, from the end of February, women begin to think about open summer shoes, and therefore about foot care. In this case, going to the salon is like going to the doctor. Only nicer.

note

It is necessary to maintain a balance between the name of the salon and its interior, pricing, professionalism and the cultural level of the masters. It is equally important that the name is native to the target audience. If a salon wants to increase momentum at the expense of officials of a mature age, then calling a beauty salon "Nymphatka" is fraught.

Useful advice

Before the owner of the salon thinks about the name, the mission of the salon should be born for him and a clear idea of the clientele should be formed. Are these housewives from surrounding houses, women with status, or young girls? If the salon bears an imprint of personality, then a bright and juicy name will appear without much hassle.

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