What to call a bedding store

Opening a store is a good way to gain valuable experience in running your own business. However, in order to succeed, it is necessary to understand not only the quality of goods, but also marketing. For example, choose the right name for the store.

Instruction manual

1

Bed linen trade is a fairly common type of business. Therefore, the main task is to find a unique and original-sounding name for the new store. To avoid repetitions, conduct a detailed analysis of competitors. Information about the assortment and pricing policy will not hurt, however, the main focus at this stage is to collect a database of already occupied names. Subsequently, there are two options: rebuild (come up with a brand new name for the market) or mimic (create a brand with imitation elements that already exist (for example, Belle Pastel instead of BelPostel).

2

In order for the store name to be recognizable and attractive, you must first study the audience and draw up a portrait of a potential buyer. In this case, the main core of visitors will be a woman aged 25-45 years. Accordingly, the name may be more tender, feminine, associated with home comfort, family, warm relations. For example: "Sweet Dreams", "Soft Dreams", "Cozy Morning", etc.

3

After you decide on the semantic part of the name, you can proceed to its design features. Decide how many words or syllables it should consist of, in what language it will be written. If the product range - foreign production, high quality, exclusive - justified by a more "luxurious" name. For example, BonTone, Elite of the Night, etc.

4

The next step is to make a list of suitable options for store names. Write out all the words that fit the previously formed criteria. Ask employees to join this process. After the ideas are over, start analyzing each option.

5

Evaluate each word in terms of conformity with the marketing idea, sound when pronounced out loud, unambiguous perception. If you plan to open an online store in the future, it is better to register a domain name corresponding to the name of a physical store in advance.