How to name a cafe
Video: Creative Coffee Shop Names ideas 2024, July
Developing a name for a business, product, or service is more serious than it sometimes seems. The name is a rather powerful tool to attract customers, so its development is often entrusted to specialists - professional neumerals. However, in some cases, to come up with a good name for your business, for example, for a cafe - you can independently, given its specifics.
Instruction manual
1
Despite the fact that the cafe in Russia is much smaller than in Europe, some of them feel a lack of customers. In many cases, this is because customers have begun to visit trendy network establishments with high quality standards. The names of network cafes, with rare exceptions, are not original. A successful name will be able to distinguish it from the background of network institutions and attract attention.
2
The name of the cafe should be not only catchy and original (otherwise they will simply forget about it), but also consistent with its concept. Cafe bar has some names, while coffee houses are completely different, although the establishments of the first and second types fall under the definition of "cafe". The concept, in addition, includes not only the main dishes or drinks offered in this institution, but also its atmosphere. There are cozy and homely cafes, there are fashionable party places, there are establishments for reputable business people who value a high level of service most of all.
3
In general, any successful name for a business, product or service depends on its essence and its target audience. Of course, catchiness and originality are also important. But first of all, think about who your name should influence? Who are your future customers? Part of the success depends on how your potential customers perceive the name. Therefore, for a youth cafe, one name is suitable, but for a solid one it is completely different.
4
In general, the development of the name for the cafe will consist of the following steps:
1. definition of the concept and approximate clientele of the future cafe, i.e., the target audience;
2. analysis of the names of other cafes that are visited by representatives of the target audience;
3. the creation of about 10 variants of the name;
4. verification with the help of familiar representatives of the target audience (friends, relatives, etc.);
5. selection of the most successful options according to representatives of the target audience;
6. final definition of the name.
