How to name a hardware store

If you are starting your own business, you have already chosen a product that you will sell, and about to open a point of sale, think about its name. After all, as you know, as you call a boat, so it will sail.

Instruction manual

1

If you open a simple hardware store, a long ornate name is unlikely to be appropriate. A potential buyer, looking at the sign, won’t understand what exactly your store is selling, which means that only the most curious will go inside (as a rule, these are elderly people whose purchases will not bring you tangible profits).

2

To attract your target audience (and by and large it is solvent citizens mainly female), give your store a simple and clear name. An elementary sign "hardware store" can do you a good job.

3

If you don’t like this “Soviet” name, try a different path. Think about the purpose of various household goods. As a rule, they bring cleanliness and comfort to the house. Therefore, experiment with such phrases as a clean house, life and comfort, etc. Most likely, you will come up with some original, but at the same time thematic name.

4

If you think that all the beautiful names have already been taken apart, you can try another option. Know: no one wants to pay a large sum of money for their purchases. Look at the popularity of the stores of the Kopeyka, Ruble Boom, and Ekonom chains and come up with a sign in this style.

5

If there is a snag here, use another proven method. Hang a sign that says “Everything for the home, ” and display the key product groups on the glass display. If your store does not have window openings, curtain the outer wall with outdoor advertising. The banner should have a thematic image. It’s difficult to give any specific advice, since the design of the store is entirely up to your taste. And if you don’t even trust yourself, ask any designer for advice, he will certainly tell you.