How to name a company for plastic windows

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Many people, starting their own business, do not pay enough attention to the name of the company. And this is completely in vain. After a while, a name that is easy to remember, sounds good, reflects the characteristics of the company, can become a recognizable brand. As the firm grows, such an important intangible asset as the name will increase in value. And if you are aimed at creating a serious, profitable company, and not a one-day company, then you should also pay great attention to the name, as well as the business plan.

Instruction manual

It is important that the name of the company be associated with its main activity. This does not mean that the names "Russian Windows" or "Combine building structures" will be the most suitable for you. It is worth focusing on associations of people. For example, “Window”, “Reliable windows”, “Atmosphere”. Such names will cause a feeling of confidence in the quality of your windows, remind you of home warmth and comfort.

Do not give the company too long a name. It will be poorly remembered by customers, and may also be distorted by word of mouth. The name of the company should be concise and simple enough.

It will be useful to study the names of competitors also offering plastic windows. You can not only compare them with each other, but also come up with something completely new that will set you apart from your competitors. First of all, you need to think about customers, about how to cause them only positive emotions. You need to choose a name so that it matches the age category of your main customers. Since the decision to purchase plastic windows is mainly made by middle-aged people, names containing youth slang will not be very appropriate. You can even arrange a survey among potential customers who can offer you the best option.

You should not call a company by any name. Firstly, the name of a potential buyer can cause unpleasant associations associated with one of his acquaintances. Secondly, difficulties may arise if you decide to sell your business, which was named after, for example, your spouse. Few people want to buy a company that bears the name of a complete stranger to him.

Do not be afraid to show your originality and come up with something completely new. The names of many companies, whose names were completely unrelated to their activities, became common nouns, for example, the name of the already legendary company "Xerox". It is individuality and originality that will allow you to distinguish your company from many others.

If you decide to choose the name of the company in a foreign language, then you should be more careful and make sure in the dictionary or with a specialist how exactly the name you have chosen is translated.

Work through all the possible options. And do not forget to leave a few alternatives when you go to register your company. After all, the name you have chosen, even the most original and unusual, may already be taken.