How to name an accounting firm
Video: Handpicked Accounting Company Names 2024, July
They say: "As you call a ship, it will sail." When choosing the name of an accounting company, you need to carefully weigh everything and analyze it, since success does not have small details. And the name of the company is a serious marketing tool.
Instruction manual
1
When choosing a name, you need to type as many words as possible that characterize the chosen field of activity: accounting, audit, debit, credit, report, etc. It is advisable to exceed 60. Then combine different names, abbreviations, acronyms, etc.
2
In the process of developing a name, it would not hurt to break through the alleged name of the company through search engines, since now almost every company has its own website on the Internet. This will allow you to avoid matches and choose a domain name. After developing several variants of the name, arrange a "focus group": ask interested parties which of the names they like best.
3
Learn that the name should sound good, be easy to remember, not be too long, be different from existing brands (they may even sue for this) and not bear a negative meaning. It became common practice to name companies by the names of the founders. But this is only advisable when the surname of its owner already has weight: in this case, the authority of a person extends to the company named by him. Phrases are also very popular, especially since they are remembered better than single words.
4
With great competition in the market, it is convenient to name the company with the letter "A". So she immediately catches the eye when opening a business directory or catalog. You can also take some sonorous foreign word. But in bookkeeping there are not so many such common words, especially related to the chosen activity. In addition, internationalism in the names is appropriate when it is planned to enter international markets, and in accounting for this you need to know the subtleties of the tax laws of other countries.
5
You can attach to the name of the company the area where it is located, but this limits the space for its activities. In addition, the name of the accounting firm should not hint that it is under government. Since the names using the words "parliamentary", "legislative", "state" are likely to be rejected during registration.
