How to make a logo

Every day we see thousands of logos. We immediately forget some of them, some are put off in our memory for a long time. There are several types of successful logos: text, symbolic and combined. Consider how to make such logos.

Instruction manual

1

The simplest logo is, of course, text. Actually, it is the name of the company or product, typed in a specific font. A text logo is, for example, SONY. Only the name typed in large, simple letters.

2

Of course, such a logo only looks simple. In reality, not everyone succeeds in making a creative text logo. After all, this means that you need to use a minimum of funds to reproduce the name of the company or product. And the result should be an expressive, memorable logo. Text logos are divided into classic and decorative. For classic, simpler fonts are used. To create creative text logos it is not recommended to use fonts from standard sets like MS Office: there are too many such logos.

3

An iconic logo is usually the name of a company or product converted into a sign. For this, the name should be such that it can be easily turned into a sign. For example, it is easy to make a logo for Luna LLC, since it is not difficult to beautifully portray the Moon.

4

Most often, combined logos are used - consisting of text and a sign. Such logos are considered the most memorable. In addition, if a company or product has a long, difficult to read name, it can be “revived" by adding an image. In addition to the image, one or more letters of the name may act as a sign, however, such letters must be clearly read in the name.

5

When developing a logo, as well as developing a company or product name, it is important to consider what target audience this company or this product is designed for. The logo should be designed depending on the target audience. For example, the logo of a company producing luxury cars should be solid, while the logo of a company selling children's products should be fun and vibrant. It is important to consider what kind of semantic meaning a sign carries in your logo. For the logo of a sports car, the panther is perfect, but the dog will not work at all.