How to advertise perfume

Perfume ads are very different from other product ads. She stands out against other commercials and is designed to interest her viewer, present him all the beauty of the fragrance.

Instruction manual

1

Describe the flavor you want to advertise. The complexity of advertising perfumes lies in the fact that with the help of communications it is impossible to convey the aroma that serves as your product. The target audience should be interested in the image created by you. In order to somehow familiarize people with your products, you need to describe the perfume. To do this, indicate the family to which the fragrance belongs, its initial notes, notes of the heart and plume. This description is suitable for print and online advertising.

2

Create an image that reveals the essence of the advertised fragrance. Most of the commercials are based on the relationship between a man and a woman, on passion and sensuality, emotions and impressions. The whole concept of the video should recreate the unique style of the fragrance. A person who sees an advertisement should feel in it the presence of something that is inherent in himself.

3

Discuss with the perfumer himself how he was inspired when creating the new composition. Perhaps this will lead you to think about how best to advertise a particular fragrance. After all, it is the transfer of the essence of the fragrance, its heart, that is the main component that can be transmitted to the viewer using the mass media available at the moment.

4

Pick actors to shoot videos. As a rule, extremely attractive people are shot in perfume ads. Browse the videos of leading perfume companies, and you will see for yourself. Women captivate with their beauty from the very first seconds of the video, and men are courageous and sexy.

5

If you plan to advertise in print media, then opt for magazines. They can convey the aroma as it is. Readers of the magazine will be able to get acquainted with the aroma by rubbing the page with your advertisement. This method is quite effective, because representatives of your target audience immediately understand whether the proposed flavor suits them or not.

6

Sampling perfumes. It is a free distribution of flavor samples. The promotional material can be small bottles or napkins soaked in perfume.