How to find new customers

An expanding business needs new customers. However, how to find them, especially if there are a lot of companies involved in your field? First, find your specialization and acquire a certain uniqueness. Secondly, use a variety of ways to attract customers - from a direct search through acquaintances to advertising on the Internet.

Instruction manual

1

Profitability of a business directly depends on its customers. However, in some areas of business, it sometimes happens that customers are simply "not enough" for all companies. In this case, you can and should think about the strengths and weaknesses of your business. Perhaps your problem is that starting a business, you undertook to provide almost any services from your field. Thus, you gained versatile experience, but did not acquire specialization and, therefore, uniqueness.

2

Think about what your experts do best. For example, if you have a law firm, then you probably have a specialist in the arbitration process, corporate law, real estate, etc. Which of these specialists is the strongest and most active, able to take on the maximum work in the first time after your "restructuring" of the business? And are the services that he is able to provide customers in sufficient demand? It is worth choosing several such strong specialists and forming one or two highly specialized practices, where then to hire new people. Accordingly, after this it is important to change the positioning - to be no longer a company that does everything in a row, but, for example, a company - a specialist in corporate disputes.

3

Regardless of whether you have a specialization, the search for new customers is impossible without advertising. Advertising can not always mean commercials on the radio, banners on the Internet. Quite often, the best advertisement is word of mouth. do not forget to mention with your friends who you are and what you do, to give out business cards. If they don’t need your services, they may need their friends. The discussion of your company on the Internet in professional forums will also help - sometimes those who need certain services come in there, understand a little about them, but are not specialists. Create and promote your website. It should be convenient, easy to use and informative. Hire promoters to distribute leaflets with advertising of your company in those places where your potential customers may meet: for example, at business centers, universities. In principle, the best way is the advertising method that will be most accessible to your target audience (young people will be interested in advertising on social networks, but older people are unlikely).