How to liquidate a product
Video: How To Liquidate Products That Are Not Selling on Amazon FBA Private Label 2024, July
Have you decided to liquidate the goods in order to increase the interest of buyers or to free up retail space for new arrivals? What marketing moves will be most effective in this case?
Instruction manual
1
Move stocks of goods to a branch of your trading company, where, perhaps, this product will be more in demand. This will help you save money on the purchase of similar goods for the branch.
2
Regardless of whether you are a retail or wholesale organization, organize an advertising company, the purpose of which will be the elimination of goods, but at reduced prices.
3
Announce your employees about possible rewards in the event that they will sell all the goods subject to liquidation in a timely manner. This method is especially effective when similar products that are in great demand are on sale. Your seller (manager), if he is materially interested in increasing sales of illiquid goods, will offer it to customers, first of all.
4
Place an advertisement for the goods to be liquidated in special printed wholesale collections in order to attract other distributors. Refer to special Internet sites that have sections for organizations wishing to sell surplus goods (for example, at http://pokupki-24.ru . Posting information on the Internet about individual product names (if there are several) You should sell the product at a price as close to the purchase price as possible. Find companies specializing in the sale of unclaimed stocks..
5
Sell the product that you want to eliminate complete with another product, slightly increasing the price of the latter. And if you, for example, trade in household appliances, then offer customers to purchase goods that are subject to liquidation at a price similar, but cheaper.
6
Donate to one of the nonprofits in your area. However, before this, be sure to consult on this issue with the chief accountant of your company.
7
In extreme cases, you will have to take the goods for disposal. Do not forget to fill out all the documents for writing off the goods. However, this is the most undesirable method for the elimination of goods.
