What is a mass market

The mass market is a tracing-paper from the English term mass market, which is literally held as a "mass market". This is any product designed for the mass consumer. Usually it is quite low in cost, which makes it affordable and acceptable.

Mass market idea

The concept of the mass market is based on the brand system as a recognizable sign for the consumer. Indeed, if the quality of a particular product does not differ from the quality of a similar product in value, then what is the point of buying it? This is where the brand concept comes to the fore. Advertising and various marketing technologies are at the service of the mass market, showing on TV and on specialized stands beauties with flying hair or explaining that their brand corresponds to the life principles of a typical urban resident, who is the main consumer of mass market products.

The quality of the mass-market products is quite average. If you try to buy similar products from a different price category (several times more expensive), then make sure that they can actually be much more effective or convenient.

The production of goods of this category often occurs according to a franchise scheme. This means that if you buy shampoo from a mass-market brand, it is made somewhere not far from the place where you live, and not at all in the country in which the brand was founded. The company sells the rights and technology to create products under its brand, obliging the franchise company to meet the specified quality standards. Both companies, the brand itself, and the franchised enterprise make a profit, consumers get their favorite product anywhere in the world, and mass-market products are another factory.