What does the sales department do

Sales are the ultimate goal of the business, as they are the ones that allow you to make a profit. Therefore, the sales department is one of the most important in the structure of the organization, since the profitability of the company ultimately depends on the actions of its employees and the manager.

Why is sales important?

Sales in business are understood not only as a direct exchange of goods for money, but also practically all activities focused on making a profit. Sales represent the final stage of a commercial enterprise, regardless of whether it provides services or produces consumer goods. Obviously, the effectiveness of the sales department affects the entire company, so the competent organization of such a department is an important component of a successful business.

Unfortunately, many executives do not understand the specifics of the sales department, often confusing them with customer service departments. Of course, the duties of the sales department staff include both finding new customers and maintaining contacts with old ones, but we must not forget that the main task of the department is sales, that is, conclusion of transactions. Ideally, the sales manager should devote more than 80% of the working time to calls and meetings with potential customers, and spend the rest on documentation preparation and planning. In reality, it often happens that instead of sales, a manager is engaged in advertising, accounting, customer support and consulting.

The work of the sales manager is one of the most stressful, as it involves constant contact with people and convincing them of the need to make a deal.