10 business rules on Instagram

Instagram is one of the fastest growing social networks in the world, which attracts entrepreneurs from all over the world. Instagram is convenient both for attracting customers and for advertising your activity or product, but like any Instagram resource it has its own specifics for doing business.

1. SAFETY

If you are going to run a business on Instagram, then it will not be amiss to secure your account from hacking:

• indicate during registration a valid telephone number and confirm it

• indicate a working email. For these purposes, you can create a separate mail for your profile. You can attach backup mail to mail or configure the input by phone number

• Link your Facebook profile to your Instagram account, in case of hacking your Instagram account, you can log in via Facebook

• Change passwords regularly. This rule is suitable for any accounts and profiles on social networks.

2. DRAWING UP THE CONTENT PLAN

Since to earn on Instagram you need constant activity in your profile, it’s best to create a publication plan for the month ahead. This will allow you not to think about publishing every day and make publishing in your profile more logical and thoughtful.

3. PROFILE

The style or visual design of the profile is a very important point. Firstly, Instagram consists mainly of photos, which already speaks of the importance of visualization. Secondly, publications made in the same style are much more pleasing to the eye and collect more likes than lurid and scattered posts.

4. ACTIVITY IN PROFILE

Activity on your profile is very important for Instagram business, as the number of purchases depends on the number of your subscribers. Therefore, it is ideal if publications in the profile are published daily, but no more than two or three per day, so as not to overload the tape. A great option would be if publications with a product / service alternate with useful posts on the product topic.

5. CUSTOMER ATTRACTION

Attracting clients to your profile can be organized in various ways. It is best if potential customers subscribe to an account to read useful information, interesting videos and articles about a product / service. Mutual subscriptions or participation in various marathons, joint projects with bloggers will also help attract customers.

6. USE OF STORIS

A new type of publication, which the audience liked very much on Instagram, which allows you to make video or photo publications and post them both for a short time, and add publications to the "eternal stories" that will be constantly displayed on the page.

7. MARATHONS / GIVES / JOINT PROJECTS WITH BLOGGERS

These are all great methods to declare your profile and attract customers, but all these activities usually require additional investments. By playing your product / service, you can attract many new potential customers, which in the end will pay back the costs. Participation in projects with bloggers, you can agree on mutual advertising and without spending money exchange clients.

8. USEFUL POS

The publication of useful posts in the profile will help to tell potential customers about the features of your business or about the choice of goods. You can talk about how the goods are produced or how you choose suppliers of raw materials and more. Many people are interested in the details of doing business, it is interesting to see the process of your work, creating a product.

9. GEOLOCATION AND HASHTAGES

The specified geolocation is very useful for attracting customers directly in your area. This is great for local businesses aimed at attracting customers in the neighborhood. Hashtags are also a great tool to help you set your business apart from others. You can come up with your own exclusive hashtag, this will allow customers to sign up for such a hashtag to immediately get to your posts.