Business cards: the most common mistakes

Business card - the face of your business and your best "employee", the right business card works until it becomes worthless. It is not always convenient to give out expensive business cards for special customers and special occasions - prepare budget duplicates made in a similar style, you do not need to skimp on the distribution of business cards and do not make mistakes when ordering business cards.

Large circulation, promising savings, can lead to the fact that business cards fly into the bin or employees make changes manually. This often happens when changing contact details.

A personal business card is an expensive pleasure. Have standard business cards for each department of the company; on such business cards it is permissible to make changes manually. This will save you time and budget for design when you need to provide information material to newly hired employees or interns.

Mistakes It may sound corny, but grammatical errors, errors in the phone number and an unreadable font are quite common.

Do not look for custom solutions. For an ordinary business card, the task of which is to inform, a design using jewelry, a custom size will be disastrous. Such a business card is not included in the wallet, it wrinkles in the card holder. She looks out of place, like a girl in an evening dress on a treadmill.

Can I use the flip side?

Previously it was believed that the use of the reverse side of a business card was a bad form. Today, such an attraction to the canons of the past and intolerance to modern trends can also be called bad manners. What can be indicated on the back of a business card:

• list of services provided;

• driving directions;

• duplicated text in a foreign language;

Remember that people think in images and a graphic image is perceived much faster than a literal one. The color of the business card and the logo on it should quickly convey information to the client and become the first business card that he pays attention to.