Turning a failed customer into a potential

Many companies are aware of a situation where the client spent his mind of time, money and energy, but he never comes to buy it. It seems that the most favorable conditions were offered to the client, and he is almost ready to decide on the acquisition, and at the last moment the client refuses, without even explaining the reasons.

Most often, this situation occurs if the purchase is not yet relevant for the client, that is, a clear need is not formulated. This also happens because at the present stage the country's economy is in a very precarious state and the client prefers cheaper goods. It also often happens that the client is currently only considering options, that is, looking for an alternative. But there may be a reason that the managers of your company could not show the excellent level of service, and the customers did not realize the value of working with your company specifically or even had negative experience in working with your company in the past.

The most important mistake that will be made in the future is that the client is simply screened out, eventually depriving himself of a chance for further cooperation with him.

Many people think that if a client leaves, then he is not ours. In fact, if a lot of work has been done, at least some kind of contact has already been made, then the work should not be wasted. Most likely, if a client made contact, it means that your company has put together a good picture in the client’s mind and left an excellent impression, therefore, cooperation can become a reality.

First of all, never show your dissatisfaction that the transaction did not take place today, remain completely calm. And in the future, just sometimes remind yourself, the extra contacts have never hurt anyone.

Try to find out the reason for the refusal from the client. It often turns out that your company has nothing to do with it. But, if you know for sure that the client has gone to a competitor, then be sure to find out why. Analyze the reason and make sure conclusions so as not to fall into a similar situation in the future.

If your services or goods are not relevant for a failed client today, then invite him to recommend you to his friends who may be interested in your company.

Follow the development of the client, if he has opened a new website or the company is 20 years old, then be sure to congratulate. It is not necessary to send a bouquet of flowers, you can just call or even congratulate on a social network.

Never forget to remind yourself, inform about upcoming promotions and possible discounts, maybe today the client has already matured and will make his first purchase at your company.