The nuances of the flower business

Flowers are an integral attribute of any holiday, whether it is a birthday, wedding or any other event. There is always a demand for flowers, despite the fact that this product is not daily necessary. To create a flower business with high profitability, it is necessary to take into account various nuances and be able to properly organize trade.

First you need to draw up a competent business plan. Business in the field of floristry pays off quickly enough, since the margin on the product is about 100-300%.

It is also necessary to choose a good location. It is important to consider the number of competitors nearby. In the case of the right choice, even a very small kiosk will bring good profit. Flowers are perishable goods, which means that it is necessary to ensure prompt turnover. The influx of customers can increase the opening of a store on the Internet.

A flower trade business can be of several types:

1. Small kiosks and trays in crowded places.

2. Shop average prices with a fairly wide range.

3. Elite salons.

4. Online stores (existing independently or as an addition to the main store).

Flower shops do not only sell flowers themselves. A substantial part of the profit comes from packing bouquets, selling additional goods, such as flower pots, cards or balls.

It is important to consider that such a business is subject to fluctuations in demand depending on the season. Particularly, sales grow in February-March, as well as in early autumn and summer, when a large number of weddings are held.

In small stalls, only cut flowers are usually sold, and the entire assortment consists of 10-15 species. Larger stores may sell vases, souvenirs and gifts, as well as indoor plants.

Recruiting is also an important point in the business. If a florist is highly qualified, he will be able to create interesting floral arrangements and give customers competent hints.

Today, the delivery of flower bouquets is becoming increasingly popular. Such services help save money and get goods without any serious effort. Delivery can be made through the store on the Internet or by phone.

The most important step is to find good suppliers of floral products, offering favorable terms of purchase, fresh flowers and discounts to regular customers.