What should be an online store for everyone to like?

Owners of online stores know that attracting visitors to their site is only half the effective work. The goal of any online store is to turn resource visitors into buyers. You can interest a site visitor with the help of the most relevant product for him.

There are various methods to help you reach your customers.

A strategy to select products for sale and show these products to potential buyers in order to increase the likelihood of their purchase is called merchandising.

Merchandising of an online store includes a wide range of events: the correct placement of the product on the site page, pricing, promotions, bonuses, the placement of relevant product information.

The key approach to effective sales and attractiveness of the site for customers lies in the ability to offer products and their description in accordance with the needs of the client. In other words, it is the ability to offer the right product in the right place to the right person.

Modern e-commerce technologies make it easy to access information about the client, about his needs and offer him the necessary product. Basically, a visitor to an online store, before going to the basket, visits four pages: the main or home page, the search page, the catalog and the product description page. There is a specific organization strategy for each of these pages.

Homepage appeal

For the homepage, simplicity is the key to appeal. This page is usually visited by returning or new visitors to the online store. Finding out what site visitors are looking for is quite difficult at this stage. Therefore, owners of online stores often place on the home page the most popular products, the search bar and the product selection area by category. Some popular products can be presented through customer reviews. You can also offer products by personal appeal to the visitor. The phrase “You may like it” or “May interest you” is another way to initiate a desire from a site visitor to buy your products.

The main task of the homepage is to promote valuable products and invite the visitor to further explore the online store.

Search page appeal

On the search page, it is important to provide the visitor with information of interest to him by keyword. In the drop-down list, products should not only correspond to the request, but also contain some details about each product. For such a page, it makes sense to refine the search. For example, a buyer may be interested in products at certain prices, or he will want to know which of the products in this category other visitors bought. These wishes can be arranged as additional search options under the headings "Products at a low price", "Select other customers."

In the search results you can show the best-selling product in this category, a training video about the product, useful reviews about it or articles on a topic related to the keyword.

The attractiveness of the catalog page

Like search pages, the catalog allows you to find the product according to your needs. On such pages, it is possible to promote certain products within categories. Small shopping guides and instructional videos will help to make the buyer more trust and sympathy for the products.