What colors are best used for outdoor advertising?

Properly selected colors for outdoor advertising - the key to a successful campaign.

Many people believe that it doesn’t matter what design and what color the outdoor advertising is made, but more importantly what is written in it. Unfortunately, this opinion is erroneous, because if an advertisement does not have an attractive, original design with bright color elements, then such an advertisement is simply doomed to failure. Advertising should be striking, strike into memory, attract the attention of others, otherwise it runs the risk of never being seen or read. Indeed, if a couple of several billboards are made in bright and colorful tones, and one in monotonous black and white, then your gaze will undoubtedly fall on bright announcements, and only then you will notice a faceless one that has already obviously lost interest in itself.

The colors for advertising need to be selected wisely and taking into account the target audience the advertising campaign is aimed at.

So, for example, red color is simply doomed to be noticed. This color causes excitement, warmth, love, danger, excites the blood and encourages us to action. As a rule, this color is used by companies that provide services or sell goods. Ideally red color is suitable for advertising cars, cafes, restaurants, casinos, cold preparations, but you should not use it for advertising medical centers, as this can cause people to associate with blood, disease and death.

Orange color is able to attract the attention of others and cause them to have an arrangement and a sense of happiness. This color is best used for food advertising, which will certainly cause a desire to feast on goodies in the near future.

Yellow is very optimistic, fun and designed to attract attention no less than red. Yellow color is perfect for advertising sweets, flowers, amusement parks.

Green is considered a sign of life, material wealth, power and security. This color is perfect for advertising financial enterprises, fruits and vegetables, flowers and facades.

The blue color makes us feel calm, protected and wise. Often this color is used for advertising medical institutions, hotels, fitness centers.

Violet is a very rich, luxurious and sophisticated color that can attract special interest. This color is best used for advertising clothing, nightclubs, book galleries, etc.

Black color is considered the most elegant, sophisticated, restrained and prestigious. Black color is very informative and makes everyone around you keep up with new trends. This color is best suited for advertising law firms, famous brands and auto parts.

White color is a sign of dignity, purity and innocence. It is best suited for advertising marriage salons, medical facilities, plumbing stores and cleaning companies.

Thus, paying attention to the color components of advertising, we can understand what advertisers wanted to convey to us.

• Outdoor advertising
• outdoor flower advertising