How to conclude a contract with a store

In the field of trade, the main focus of the company is on increasing sales volumes. One way to achieve this goal is to expand the sales network and search for new points of sale of goods. Sales growth is also possible due to the deterioration of the market position of competitors. In both situations, cooperation agreements are concluded with new outlets.

Instruction manual

1

The first stage of concluding an agreement with a store is a preliminary meeting with a merchandiser or senior seller. Make a short presentation of your company, telling in a few sentences about the benefits of cooperation. Introduce your products. Find out at what level is the demand for it at a given outlet. Determine which competitor is already supplying similar products on the shelves. It will be useful to adopt techniques from the practice of sales managers. For example, small gifts to a purchasing decision maker (pens, notebook, etc.)

2

Most often, outlets are interested in several competing suppliers - this allows the store to always be provided with products. Therefore, most often (if there are no specific methods of stimulating the store director or a product manager by competitors), your offer of cooperation will be accepted. Find out under what conditions a store usually works with suppliers. Put forward your proposals, if they may be more profitable than competitors. Match the prices of the main product matrix. Discuss the terms of payment acceptable for you and convenient for the store for the goods sold, possible deferrals.

3

Bring the completed cooperation agreement (supply agreement) for signature in 2 copies. Typically, contracts providing for regular deliveries of products are concluded before the end of the year. Less often - by a certain amount (mainly for tax purposes, in this case, several contracts are concluded for the year). Upon expiration, do not forget to renew the contract for next year.

conclusion of an agreement with a store