How to increase circulation

Some print media are faced with the need to increase circulation, but not only reach a large readership, but do so without increasing costs. In fact, there are a number of tricks that allow you to do this.

You will need

• - advertisers;

• - cheap paper;

• - black and white print.

Instruction manual

1

Reduce the price of advertising in the publication. This can attract more advertisers and, consequently, only increase revenue due to the increased flow of funds.

2

If you have a subscription to the newspaper, research your audience and make the publication more specialized - you won’t please everyone, but if the information is useful to the target reader, sales will increase.

3

Lower your subscription prices. It is based on the same idea as in paragraph one, that is, an emphasis on quantity. This would seem obvious, but try to improve the quality of the published material.

4

To reduce the waste of publication, reduce the number of pages. This should be done taking into account the format of the articles themselves, now they should be shorter, which, however, can only make them more informative.

5

Reduce the format. Firstly, it is much more convenient for the reader, and secondly, of course, cheaper.

6

Make the edition black and white. High-quality color printing, as you know, is very expensive, low-quality - annoying.

7

Print the publication on cheap paper. This is not suitable for all types of magazines, but it all depends on how you submit it. By and large, even a book can be released in the form of a newspaper, moreover, by making this a highlight of your publication. Try to find the cheapest printing possible.

8

Oddly enough this sounds, perhaps you should change the accountant. There are many articles and laws in accordance with which your publication could pay, for example, much lower taxes. All moves and loopholes are usually known only to good specialists.

9

Take into account that in the modern world a print publication has to compete with the Internet, in which a mass of any information is absolutely free. So, collaborate with good authors, work on the content, add what is inconvenient to do on the Internet, for example, to solve crosswords.