How to increase the sale of cosmetics

The cosmetic market today is developing rapidly and dynamically. Continuous innovation and new collections create fierce competition. Proper organization of the sale of cosmetics can significantly increase your income.

You will need

• - stands with the correct layout;

• - debugging logistics;

• - samplers and gifts.

Instruction manual

1

Actively use the principles of merchandising. According to marketers, the correct layout can increase sales by 30%. As a rule, well-known cosmetic brands provide their own stands with decorative cosmetics, where the location of the testers is thought out to the smallest detail. If any brand doesn’t have such a stand, use the same principle. Make-up of cosmetics, as well as those products that you would like to sell faster, place on shelves at eye level of the buyer. Place large containers with hot goods down: the buyer will still bend over them.

2

The cosmetic market is characterized by rapid development and the constant emergence of new products. Carefully monitor the change of collections. Establish effective two-way communication with suppliers to keep abreast of future revenues before the product officially launches on the market. Pre-order and anticipate demand. Arriving at the store for a new product, customers can buy something from the usual products.

3

Set up sales promotions. Most cosmetic networks in recent years have been practicing long-term promotions aimed at ensuring that the customer makes a purchase regularly and for an impressive amount. Focus on short-term events. Hand out sample products, arrange days of free makeup, make small gifts with a certain amount of the check.

4

Take care of debugging your logistics system. Work with inventory and anticipate product sales. If there is a cosmetics tester on the trading floor, but the product itself is not available, the buyer will be very disappointed.

note

Keep track of the expiration dates of cosmetics. As soon as it expires, immediately dispose of stocks by arranging a sale. As a rule, in reality, cosmetics do not spoil even after the expiration of the storage period, so many buyers will purchase such a product.

Useful advice

Work on the skills of sales staff. A seller who cannot even read the name correctly should not work for you. It is competent consultations and professional selection of a cosmetic product that can significantly increase sales.