How to create your own magazine
Video: How to make your own magazine..THE SIMPLE WAY 2024, July
Own magazine is a great way to combine creativity and business. You can earn on the sale of advertising or, conversely, turn your publication into a powerful advertising resource for promoting products that you produce or sell. The publication can be expensive and budgetary, rich in information or containing exclusively advertisements - it all depends on your needs and plans for the future.
You will need
- money for business development.
Instruction manual
1
Decide which magazine you want to create. It can be an informational or advertising publication that you will sell, distribute by subscription or for free. Such magazines can be designed both for a wide audience and for its relatively narrow segment. The second option is preferable, but only if you correctly calculate the volume of the selected sector. For example, a publication addressed to brides or mothers with young children can become more profitable than the next magazine, "Everything for Women."
2
Another popular option is to publish your own magazine for your company for presentation or advertising purposes. Such a publication will allow you to significantly save on external advertising. You can print a complete catalog of your products with photos, publish expert articles and other important information about your own product. Such magazines are distributed free of charge, put up at stands in the offices and stores of the company, and presented to partners and suppliers.
3
Calculate the future print run. If it does not exceed 1000 copies, you do not need to register a journal. In other cases, it is necessary to obtain a media certificate issued by Roskomnadzor. Submit an application stating the type of publication, its circulation, and the method of distribution. Attach a notarized copy of the passport to it, and for the legal entity - a copy of the Charter and an extract from the Unified State Register. Pay the fee and wait a month for the issuance of the certificate.
4
Select a release schedule. You can print it monthly, bimonthly or quarterly. Own company magazines are usually published two to four times a year. The frequency of exit depends not only on your capabilities, but also on the wishes of future advertisers.
5
Start preparing the first issue two to three months before its release. Form the editors. You will need a chief editor, authors of texts, typesetter, photographer and proofreader. Some employees may work freelance. For editorial work, rent a room, equip it with computers. The editorial office should process photographs, proofread the magazine, assemble it and prepress.
6
If you plan to earn on the sale of advertising, hire advertising agents who will collect it. Calculate the prices and make a price list. Advertising space is usually sold in the first issue at substantial discounts. But if your magazine is organized correctly and attracts the reader, from the second issue your income should increase.
7
Choose the printing house where your magazine will be printed. The higher the printing level, the more expensive it will cost you to print and paper. Gather information about large and small printing houses, including those located in nearby regions. Sometimes it’s more profitable to print a publication in another city, where typographic prices are lower.
8
Think about a distribution system. Freshly printed magazines should not "hang" in your office - they need to be delivered to readers as quickly as possible. If you plan to distribute your publication for free, look for partners - restaurants, shopping centers, clinics or beauty salons - the choice depends on the subject of the magazine.
