How to create media

To create the media, you need to decide on the theme of the future publication. It should be relevant, interesting to a significant number of potential readers. Another important aspect is that, as from any business, the return on invested funds is expected from publishing. The greatest financial success will bring topics that are in demand among advertisers.

You will need

• -Business plan;

• -Financial plan;

• -Marketing plan;

• - Editorial portfolio.

Instruction manual

1

Decide which category your future publication belongs to. Information media exist mainly due to the money earned from the sale of circulation. Advertising newspapers and magazines mean payback by attracting advertisers. Corporate publications are subsidized. Quite often, publishers choose a mixed advertising and informational media, but dwelling on this option, it should be borne in mind that the ratio of editorial and commercial materials in them is strictly dosed. Having decided, develop a name and register a newspaper or magazine.

2

Make a business plan. It should find a reflection: a description of the media, sample topics, readership, its preferences with regard to the media. This is the so-called "basic" part of a business plan. There should also be a production part, which describes the working process, calculations - circulation, bandwidth, frequency of output. The third part is financial. It must reflect the fixed and variable costs, the estimated income from the sale of advertising and the sale of circulation. If borrowed funds are used, provide a loan repayment schedule. Marketing information is also desirable in this document, in particular a promotion plan.

3

Develop a rubricator. It entirely depends on the topic chosen for publication. Usually it starts with a news section. In some cases, for example, if your media specializes in publishing literary works, this section can be omitted. But this is more an exception than a rule. For a consumer magazine, try to name the headings creatively. To business newspapers, on the contrary, excessive creativity hurts. Business style implies clarity of presentation and all sorts of verbal "little sticks" will only spoil the overall perception.

4

Decide in what style your media will “broadcast”. In other words, how you will appeal to the readership. Which communication style to choose depends entirely on who your publication is addressed to. If this is a youth group up to 20 years old, you need to communicate with it “on equal terms”. With fashionable girls 20-30 years old a slightly different communication style is suitable. With wealthy people - the third. It depends on the style whether your media will allow informal expressions inherent in a particular age group. Having decided on the basic rules, proceed to the formation of the editorial portfolio.