How to create a design studio
Video: 3 Tips on starting your own design agency. 2024, July
Demand for professional and quality design services is constantly growing and still exceeds supply. This type of business does not require large investments, which makes the creation of its own design studio a particularly attractive enterprise.
Instruction manual
1
Firstly, it is necessary to determine the direction of work: the development of the corporate identity of the company, outdoor advertising, souvenir products, etc. Often, studios are opened by professional designers who feel they have the strength to start their own business. But you need to keep in mind that you have to deal not only with creative work, but also with various organizational and financial issues.
2
For a beginner design studio, a room of 40-50 sq.m will be enough. Comfortable conditions should be provided for both employees (including good lighting) and for future visitors and clients. For these purposes, it is desirable to have two separate rooms. Think about the interior design - he should "talk" about both creativity and the presence of good taste with your design team.
3
The bulk of the investment will go on the acquisition of equipment. Pay special attention to special design monitors and technical parameters of computers: a powerful processor, a large amount of RAM and main memory, a high-quality video card, and others. The level of fulfilled orders will largely depend on this. In addition, you will need office equipment (printer, scanner, copier), a telephone line and a dedicated Internet channel.
4
The number of employees of a design studio is determined based on the size and profile of the company. On average, 5-7 people are required. For certain types of work, you can resort to the services of freelancers, including in other cities and countries. When applying for a job, pay attention to the presence of design education and the experience of applicants. It is advisable to rely on the recommendations of their former customers and their friends. In addition, include a manager who will be a kind of intermediary between designers and clients. If you wish, you can take on this role. Bookkeeping makes sense to transfer to a third-party organization.
5
The success of a design studio depends on orders and their quantity. At the initial stage, you can work with one or two reputable companies on a barter basis: you make a free design project for them, and they recommend you to their partners. Your site will also serve as a means of attracting customers. Therefore, consider its device in terms of user needs. Post examples of your work, estimated prices for services and contact details.
