How to make your store successful

Opening a store is quite simple, but making it successful is no easy task. Many entrepreneurs close their outlets, not holding afloat even for a year. How to avoid the most common mistakes, how to attract customers and get the most profit from the store?

Instruction manual

1

Outperform your competitors. Go to every store selling the same product as yours and look at the competitor’s business first through the eyes of a simple buyer, and then from a professional point of view. Pay attention to the arrangement of goods, the appeal of staff, if the store is grocery, then the presence of low-quality goods. You can take the most, in your opinion, unnecessary product and see the expiration date. If it will be a clothing salon, then the quality of the goods is even easier to determine.

2

Look at the prices. How buyers relate to these prices, analyze. The area in which you opened the store should also be carefully examined. Just walk down the street, what do you see? A huge number of expensive cars near each house during the lunch break or no cars at all. What are the houses in the area? Are these elite new buildings or dilapidated two-story buildings in which there are no euro windows? In the first case, it is worth opening a more expensive store, because people living in the area have a good income. They can afford the best. In the second case, people are more in need of an economy class store, where prices are below market.

3

Check the goods yourself. Now you cannot miss. Only responsible suppliers are needed, supplying quality products on time. A bad supplier can fail at the most inopportune moment, and buyers do not forgive mistakes.

4

Pay attention to the staff you are recruiting. Salespeople and managers should be polite, courteous, and also clean. Sloppy immediately catches the eye and causes hostility. It is better to spend money on training sellers than to lose buyers.

5

Contact a professional merchandiser to do the calculation of the goods. Believe me, correctly laid out goods increase sales several times.

6

The store should have enough space so that customers do not crowd and knock each other off their feet. Better rent a room with a larger area. The most important thing is that there are no current ceilings and battered walls. Make repairs, arrange with the landlord to give you a discount.

7

Attract buyers by any means: launch a commercial on local television, order banners on city billboards, hire posters, hand out Lithuanians, leave business cards, create a business card website on the Internet. And most importantly, do not forget that live advertising is the best. If your store is really good, then each customer who comes through primary advertising will become a regular customer and will bring 10 friends with him.

Useful advice

Do not despair if for six months you have not paid back the investments in the store. Continue to work hard, independently checking the quality of the goods and the work of sellers. Make a promotion with discounts and gifts, people love it.