How to make a flyer

Flyers - this is one of the cheapest and most common ways to attract the target audience, designed for the general public. However, any flyers, like any advertising, work differently. The return on one ad campaign can be high, and the second, completely copied from the first, is unacceptably low. It all depends on how to make the flyer.

Instruction manual

1

First of all, decide on the format of the sheet on which the advertising message will be presented. Different formats are acceptable for different target groups and distribution points. Thus, the format of standard sheets A4 or A5 is convenient if posting will be carried out, for example, by courier at offices. If the leaflet is supposed to be distributed on the street to passers-by, it is better to stop at the small A6 format.

2

To make the flyer work, select the correct text for the ad. Often leaflets sin with banalities and boring stereotypes that do not tell the advertiser anything new or interesting. In order to correctly compose such a text, ideally you need to have an idea of ​​the basics of advertising, copywriting in the classical sense. In its most general form, the text of the leaflet should have its own structure, a catchy headline, compelling advantages and push the reader to the desired action. However, the final version of the text of the leaflet is better to approve after step number 3.

3

Design and color are the final processing of a flyer. The design can enhance the visual impression and additionally attract attention with non-standard moves. The color of the flyers usually depends on the allocated budget and, again, on the target group and places of distribution.

4

Finally, to make a flyer, you should carefully choose a company that you can trust to print. The cost of printing services is low, while the profitability is quite high. Therefore, it makes sense to look for small firms that are developing a customer base and will be able to offer more favorable prices.

make flyers