How to make a store

It would seem that shops are now on every corner. A little more, and people will just have nothing to want. But if you look closely, the goods are everywhere the same, clothes of similar styles, the same book bestsellers, the same set of products … Everything would be different in your store! But skeptics persistently insist that only such utilitarian goods are sold.

Instruction manual

1

Unusual and funny gifts, vegetarian food, coffee and tea … Moscow is good because, despite being full of shops, any crazy idea can take root in it. And this idea, most likely, can be competently sold. At least if you place it in the right place - for starters.

2

Renting a store is one of the key issues. As a rule, you rent a room for a long time, and it is important not to make a mistake, rent it in a place where your buyer will easily find you. Vegetarian food, organic food stores are best located somewhere in prestigious sleeping areas, as among wealthy people there is a fashion for vegetarianism and a healthy lifestyle. It is important to think about the opening hours of such a store. Wives and friends of affluent people are often busy with housework, so they will go to your store during the day. But top managers and businessmen usually work late and love to grab a glass of natural coffee in the morning with a fresh bun in the car. Therefore, it is better for the store to start work as early as possible and finish as late as possible.

3

Whatever store you want to make, even a bookstore "for your own", you still need to take care of advertising. You do not want to be visited only by friends, and you need to think about profit. There are many ways to advertise any store for relatively little money. Firstly, you can create his site. Secondly, place banner ads. Thirdly, take advantage of blogs, forums and thematic communities.

4

A good store is a bit of a club. Selling books? Organize a small coffee shop in it, even for two tables. Anyone who sits down and reads a book will certainly buy it, and he will pay for coffee. In bookstores, you can hold literary evenings, meetings with writers. Something similar can be thought up for other types of stores. In grocery, for example, promotions of certain goods may take place.

5

Whatever store (or any other business) you would like to organize, you should remember several important rules for organizing a business in principle. Maintain good relations with suppliers and contractors, respond to emails on time, always be aware of the latest changes in the market segment in which you are engaged. These simple rules are often forgotten or executed carelessly, but often it depends on them whether you can succeed in your business.