How to make a booklet
Video: How To Make A Staple-Free Booklet 2024, May
An advertising booklet is one of the easiest ways to present the consumer with the appearance and characteristics of the advertised product line. But in order for the booklet to be as attractive and incentive as possible for purchases, it needs to be properly designed.
Instruction manual
1
Each leaflet consists of three main parts. This is a visual series, company contact information and an information block. Considering the design of the booklet, we pay attention to the company logo, its contact and text information and graphic materials.
2
About the design of booklets. If the design of the booklet does not attract the person holding it in his hands, then such a booklet is first sent to the trash bin or garbage chute. Specialists on this issue conducted research, and came to the conclusion that advertising printing should be pleasant in design and touch, contain information that can interest a person. All together makes up the design of the booklet.
3
About color solutions. Despite the prevalence of the full-color method, there are other printing methods that are no less effective. Suppose your company has its own style, optimally matched to your products. In this case, two-sided printing in the colors of your corporate identity (2 + 2) will be a good solution to the problem of choosing a printing method. To use in this situation, you need colors on a scale called Panton. Such technology is an excellent choice for printing advertising booklets containing text, a logo and some information presented in the form of graphs and tables.
4
You can use the duoton printing method. This is a two color printing process. Usually it is black and color. If products need to be depicted as photographs, double-sided printing in full color (4 + 4) will be appropriate here. But, in any case, before deciding on the colors, consult with a good designer who will tell you the right way to solve the problem of choosing a design and color scheme.
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And the last one is the circulation. The larger the circulation, the lower the cost of one booklet. It’s better to order a few more copies than originally required. If the circulation quickly goes up, you will have to spend money on additional printing, but it’s not so cheap. Also note that large print runs are usually printed on high-quality printing machines with offset printing. But small print on what happens. Accordingly, if your booklet has a small circulation on plain paper and with lame quality, it is unlikely to interest a potential buyer. What do we get? The choice of circulation is no less important than the choice of color scheme and advertising texts.
